Six Principles to understand jewelry packaging

The six principles of jewelry packaging design are practicality principle, commercial principle, convenience principle, artistic principle, environmental protection principle and connotation principle, among which practicality, convenience, art and environmental protection are common.
Principle of practicality
The principle of practicality is to give priority to consumers and create the best effect of the product at a lower cost.
Different jewelry may need different packaging materials. When designing jewelry packaging, the primary consideration should be the carrying and use of jewelry. How to make the carrying more convenient, the commodity protection more appropriate, and the appearance comfortable is the original intention of designers.
Principle of convenience
The principle of convenience improves efficiency, and at the same time, it is convenient for consumers to use and save consumers' time.
Mainly reflected in the packaging appearance of jewelry, such as handling, holding, holding, or carrying jewelry, will produce a certain sense of comfort and lightness.
Principle of artistry
The principle of artistry is the combination of technical beauty and formal beauty, which has a strong artistic appeal.
The artistic principle of jewelry packaging design is reflected in the appearance, color, text and other parts of the package. The unique packaging appearance and gorgeous packaging color are all for improving consumers' desire to buy.
Principle of environmental protection
The principle of environmental protection is to promote sustainable development of packaging, not only harmless to the human body, but also will not pollute the environment.
Current jewelry packaging design advocates green and renewable materials, and the use of natural materials that can be recycled.
Principle of commerciality
The commercial principle is for the purpose of making profits, to pursue strange shapes, shocking advertising slogans and prominent color combinations in the packaging design of jewelry, so as to attract consumers to buy.
Since packaging is attached to jewelry, jewelry itself can not be well displayed directly, so the characteristics, functions and quality of products can be realized through jewelry packaging design. How to arouse consumers' desire to buy quickly and directly is the link that jewelry brands have been optimizing.
Principle of intension
The connotation principle is to enhance consumers' cognition and understanding of products, and have a more profound understanding of brand positioning, development and future.
To explore the regional culture, commodity characteristics and brand culture of commodities and carry out reasonable packaging design can enhance consumers' sense of trust in commodities and establish good brand cognition.
A good jewelry packaging design needs to be compatible with these six points, among which practicality, convenience, artistry and environmental protection are the top priority. How to choose between these is a very challenging problem for a designer.
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